Content Writing Client Questionnaire
Company
Contact
Name
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Business Name
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Email
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ZIP / Postal Code
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What services do your clients/prospects most want and need?
What are the core strengths of your organization?
How do people feel after they use your services?
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What are your customers trying to accomplish by using your products/services?
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Describe your typical customer (needs, desires, preferences, fears, pain, etc.).
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Who is your competition? (please list at least 3-5 competitors)
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What sets your company apart from others in your industry? Is there a unique aspect to your company that you could use as a point of differentiation?
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Do you have an existing tagline, slogan or brand statement? If not, would you like to create one.
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How do prospects find you?
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What are the central keywords/trigger words that prospects might use to find you online? (I.e. what words would your target audience use to describe the key products/services/information you provide?)
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